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An independent guide by GroomBoard. We make a competing product.

DaySmart Pet (formerly 123Pet): Pricing, Features & Login

Updated

In short

As of 2026, DaySmart Pet runs $29 to $199/month across five tiers, with paid add-ons and a $10/mo surcharge if you do not use their payment processing. GroomBoard is a flat $19/month (Solo) or $39/month (Salon) with SMS reminders included, no tier-creep, and a 7 day free trial.

Below: what every DaySmart Pet tier costs, which add-ons are billed separately, where to sign in, and an honest comparison with GroomBoard, our own $19/mo alternative.

DaySmart Pet Pricing DaySmart Pet Login

Switching from DaySmart Pet? We'll help you migrate for free

DaySmart Pet Login

DaySmart Pet accounts, including older 123Pet accounts, are managed entirely by DaySmart. Sign in from daysmart.com/pet using the login link in their site header, or open the DaySmart Pet app on your phone. GroomBoard is a different company and a competing product. We have no access to DaySmart accounts and cannot reset a password or recover a username for you. For that, contact DaySmart support directly.

If you are signing in to pull your client list because you are weighing up a switch: DaySmart Pet exports to CSV, GroomBoard imports that CSV during the 7 day free trial, and migration help is free. Most groomers finish the move in under 30 minutes.

Pay 1.5x to 8x Less

DaySmart Pet runs $29 to $199/mo across five tiers. GroomBoard is $19/mo flat, or $39/mo for teams up to 5 groomers.

No Tier-Creep

No upgrades to unlock two-way texting, marketing, or digital forms. Every GroomBoard plan ships with the same core feature set.

Mobile-First Dashboard

GroomBoard runs the same on a phone as a desktop. Built for groomers in vans, in salons, and between appointments.

Pricing Comparison

DaySmart Pet pricing as of August 2026. Source: daysmart.com/pet/pricing. For every tier, add-on and surcharge, read the full 123Pet software pricing breakdown.

DaySmart Pet

Five tiers, add-ons extra

$29 to $199/mo

+ ~$25/mo each for daycare/boarding calendars

  • Two-way texting requires Deluxe Growth ($149/mo)
  • Reputation management $49/mo on lower tiers
  • Communication limits scale with tier
  • Many groomers report dated UI
RECOMMENDED

GroomBoard

Built for groomers, by groomers

$19 to $39/mo

Everything included. No tiers, no add-ons.

  • Two-way texting on every plan
  • SMS reminders included, 250 a month on Solo
  • Modern, mobile-first design
  • 7-day free trial, no credit card

Feature-by-Feature

FeatureGroomBoardDaySmart Pet
Online Booking Page
SMS Appointment Reminders250 to 600 a month, includedLimits scale by tier
Two-Way TextingIncludedDeluxe Growth+ ($149/mo)
Online Payments (Stripe)
Mobile-First DashboardMobile app available
Multi-Pet Booking (3 dogs, 1 owner)Limited
No Tier-Locked Features
No Long-Term Contract
CSV Data Export Anytime
Free Migration SupportN/A
Free Trial

How much does DaySmart Pet cost compared with GroomBoard?

DaySmart Pet costs $29 (Basic, 500 texts), $69 (Deluxe, 1,000), $149 (Deluxe Growth, 1,000 plus text marketing), or $199 (Premium, 2,500) a month, with Premium Growth by quote, as published in September 2026; two-way texting and text marketing are add-ons on the lower tiers. GroomBoard is $9 to $39 a month with 100 to 600 texts. The comparison that matters is DaySmart's $149 tier, where its texting suite arrives, against GroomBoard Salon at $39.

Which pet businesses choose DaySmart Pet, and which choose GroomBoard?

Shops that groom and also board or run daycare, and owners who want payroll, inventory, and marketing automation in one system, choose DaySmart Pet. Grooming-only businesses choose GroomBoard, where the calendar, pet records, booking page, and reminders are the whole product rather than a module beside boarding.

How do I move my clients from DaySmart Pet to GroomBoard?

Export clients and pets from DaySmart Pet as CSV; the GroomBoard importer recognises the DaySmart format. Import during the trial, check the counts, rebuild your service menu and hours, and share the new booking link. Most groomers finish in under an hour.

Frequently Asked Questions

What is DaySmart Pet?▼
DaySmart Pet is pet business management software, formerly sold as 123Pet Software, covering appointment scheduling, client and pet records, online booking, payments, staff scheduling, payroll, inventory and marketing tools. It sells across five tiers and prices several capabilities, including two-way texting, as higher tiers or paid add-ons rather than bundling them.
How do I log in to DaySmart Pet?▼
DaySmart Pet accounts, including older 123Pet accounts, are managed entirely by DaySmart. Sign in from daysmart.com/pet using the login link in their site header, or open the DaySmart Pet app on your phone. GroomBoard is a separate product and cannot access or reset a DaySmart account. If you are signing in to export your client list because you are shopping for something simpler, GroomBoard imports a DaySmart Pet CSV during your free trial and migration help is free.
How does DaySmart Pet pricing actually work?▼
DaySmart Pet (formerly 123Pet Software) has five published tiers: Basic ($29/mo, single user), Deluxe ($69/mo, up to 3 users), Deluxe Growth ($149/mo, which adds two-way texting, text marketing, and reputation management). Daycare and boarding calendars are optional add-ons at about $25/mo each. Groomers who want automated client texting usually need the $149/mo top tier, a feature GroomBoard includes on every plan. Pricing as of August 2026, source: daysmart.com/pet/pricing.
Why are groomers switching from DaySmart Pet to GroomBoard?▼
Two main reasons. First, tier-creep: the Basic plan leaves out two-way texting and the full communication suite, so groomers who want client texting end up climbing to the $149/mo Deluxe Growth tier for features GroomBoard includes by default. Second, simplicity: DaySmart Pet bundles many tools (payroll, inventory, marketing automation) that solo groomers and small salons rarely use but pay for anyway. GroomBoard does fewer things, but does the things groomers actually need every day.
Can I migrate my data from DaySmart Pet to GroomBoard?▼
Yes. Export your client and pet list from DaySmart Pet as CSV, and we will help you import everything into GroomBoard during your free trial. Most groomers complete the switch in under 30 minutes. Your existing clients will not notice any disruption, just share your new booking link.
Does GroomBoard have everything I use in DaySmart Pet?▼
For the core grooming workflow, yes: online booking, client and pet profiles, SMS reminders (250 to 600 a month, included), Stripe payments, and a multi-groomer calendar. If you rely heavily on DaySmart Pet add-ons like Reputation Management ($49/mo), Website Builder ($15/mo), or QuickBooks integration, those are not in GroomBoard yet. For most solo and small-salon groomers, the core feature set is more than enough.
Is the $19/mo really all-in?▼
For software, yes. Solo includes 250 texts a month and Salon 600, and a pack of 100 more is $5 a month if you need it, so there is no per message fee and no surprise overage. Stripe charges its standard processing fee on payments (2.9% plus 30 cents) and GroomBoard adds nothing on top. There are no setup fees and no per user charges below the 5 groomer Salon cap.
What if I have a team of 6+ groomers?▼
GroomBoard Salon supports up to 5 groomers at $39/mo. Teams of 6+ are best served by reaching out to hello@groomboard.com. We will work with you on a custom plan or recommend a different tool if GroomBoard is not the right fit at that scale.

Explore GroomBoard Features

Online BookingSMS RemindersClient ManagementCalendarOnline PaymentsMulti-Pet BookingMobile GroomingMulti-Groomer

See all features →

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Start your 7-day free trial. No credit card required. Set up in under 30 minutes. Switching from DaySmart? We'll migrate your data for free.

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