DaySmart Pet Pricing in 2026: Complete Cost Breakdown (Tiers, Texting, Add ons)
DaySmart Pet (formerly 123Pet) is one of the longest running pet business platforms on the market. It is capable and well established, but its pricing is tiered in a way that quietly pushes growing groomers toward the more expensive plans. This page breaks down every publicly listed DaySmart Pet price for 2026, which features are locked to which tier, and the cheaper alternatives groomers benchmark against. All pricing verified against DaySmart's public pricing page as of October 2026.
DaySmart Pet Pricing Plans (2026)
DaySmart Pet publishes five tiers, priced by number of users and the depth of the communication/marketing toolset. These figures were read off DaySmart's own pricing page in October 2026:
One caveat that is easy to miss: every price above assumes you run payments through DaySmart. Bring your own processor and each plan costs $10 to $20/month more, so Basic is really $39 and Premium is really $219. Optional add ons include daycare and boarding calendars at $25/month each, a website builder at $15/month, and standalone reputation management at $49/month. A 14 day free trial is available, though it excludes some add ons.
The Tier Trap: Real Texting Lives on the Upper Plans
Here is the part that surprises groomers, and it is subtler than "texting costs extra." Every DaySmart tier does bundle a text allotment, 500 messages a month on Basic, 1,000 on Deluxe and Deluxe Growth, 2,500 on Premium. What separates the tiers is the kind of texting. Two way texting and text marketing only come included from Deluxe Growth at $149/month upward; on Deluxe they are paid add ons, and on Basic you get one way messages against a 500 message cap. A groomer who signs up for the $29 Basic plan to "keep it cheap" and then wants clients to be able to text back is looking at a jump to $149/month.
That is a 5x price increase for a single capability that other platforms include by default. For a solo operator, it is the difference between software being a rounding error and software being a real line item.
Real Annual Cost: What a Texting Groomer Actually Pays
The honest annualized math for a solo groomer who wants two way client texting:
For comparison, a solo groomer on GroomBoard Solo pays $228/year ($19 × 12) with SMS appointment reminders included in the base price. Versus DaySmart's two way texting tier, that is roughly $1,560/year in savings.
Who DaySmart Pet Is Right For
DaySmart Pet earns its place if you are:
- A multi service business that runs daycare or boarding alongside grooming and wants one calendar for all of it
- An established salon that values a long tenured vendor with phone support
- A team already budgeting $100+/month for software and using the marketing + reputation tools
DaySmart Pet is harder to justify if you are:
- A solo groomer who mainly needs booking, client records, payments, and reminders
- Trying to keep software under $50/month
- Unwilling to jump to a $149/month tier just to send appointment texts
- Looking for a modern, mobile first interface (DaySmart's roots run back to the 123Pet era)
Cheaper Alternatives for Grooming Only Businesses
The platforms groomers most often compare against DaySmart Pet:
- GroomBoard, $19/mo (Solo) or $39/mo (Salon). SMS reminders included in every plan, 250 texts a month on Solo and 600 on Salon, with packs of 100 for $5 if you need more. Purpose built for grooming. 7 day free trial, no credit card.
- MoeGo, feature rich, $49 to $239/mo per van or location, with SMS capped per tier. See the MoeGo pricing breakdown.
- Gingr, $109+/mo, strongest if you also run boarding/daycare; SMS is an add on. See the Gingr pricing breakdown.
Side by side: DaySmart Pet vs GroomBoard.
How to Switch from DaySmart Pet (If You Decide To)
Switching is faster than most groomers expect, your client relationships live in your phone and your head, not locked inside the software. Five steps:
- Export your clients from DaySmart Pet as a CSV.
- Start a free GroomBoard trial, 60 seconds, no credit card.
- Upload the CSV in onboarding. Clients and pets import in about 2 minutes.
- Set your services and hours. Add prices, durations, and the days you work.
- Share your new booking link with one text to your client list. Cancel DaySmart at the end of your billing cycle.
Quick Verdict
Stay on DaySmart Pet if you run grooming plus daycare/boarding under one roof and actively use the marketing and reputation tools on the higher tiers.
Switch to GroomBoard if you are a solo groomer or small salon who wants booking, payments, client records, and SMS reminders without climbing to a $149/month tier to get texting.
Start your free 7 day GroomBoard trial →
Last updated: October 2026. Pricing reflects DaySmart Pet's publicly listed rates and may vary by add ons, users, and billing term. Verify your final quote with DaySmart directly.
DaySmart Pet is one option among several, our grooming software hub compares all of them on real monthly cost, and Groomsoft's pricing gets the same treatment.