DaySmart Pet Pricing in 2026: Complete Cost Breakdown (Tiers, Texting, Add-Ons)
DaySmart Pet (formerly 123Pet) is one of the longest-running pet-business platforms on the market. It is capable and well-established — but its pricing is tiered in a way that quietly pushes growing groomers toward the more expensive plans. This page breaks down every publicly listed DaySmart Pet price for 2026, which features are locked to which tier, and the cheaper alternatives groomers benchmark against. All pricing verified against DaySmart's public pricing page as of June 2026.
DaySmart Pet Pricing Plans (2026)
DaySmart Pet uses three published tiers, priced by the number of users and the depth of the communication/marketing toolset:
| Plan | Monthly price | Users | Best for |
|---|---|---|---|
| Basic — "Be Your Own Boss" | $29/mo | 1 | Solo groomer wanting booking, scheduling, and payments |
| Deluxe — "Expand Your Business" | $69/mo | Up to 3 | Small salon needing phone support, gift cards, digital forms |
| Deluxe Growth — "Grow Your Clientele" | $149/mo | Up to 3 | Businesses that want two-way texting, text/email marketing, reputation management |
Optional add-ons include daycare and boarding calendars at roughly $25/month each. A 14-day free trial is available, though it excludes some add-ons like text marketing and reputation management.
The Tier Trap: Texting Lives on the Top Plan
Here is the part that surprises groomers. The feature most likely to actually pay for itself — automated client texting to cut no-shows — sits on the most expensive plan. The two-way texting and text-marketing tools are part of Deluxe Growth at $149/month, and communication limits scale up as you climb tiers. A groomer who signs up for the $29 Basic plan to "keep it cheap" often discovers the texting workflow they wanted requires a jump to $149/month.
That is a 5x price increase for a single capability that other platforms include by default. For a solo operator, it is the difference between software being a rounding error and software being a real line item.
Real Annual Cost: What a Texting Groomer Actually Pays
The honest annualized math for a solo groomer who wants automated client texting:
| Scenario | Plan | Annual cost |
|---|---|---|
| Booking + payments only, no texting | Basic ($29) | $348 |
| Small team, no full texting suite | Deluxe ($69) | $828 |
| Wants two-way texting + reminders | Deluxe Growth ($149) | $1,788 |
For comparison, a solo groomer on GroomBoard Solo pays $228/year ($19 × 12) with SMS appointment reminders included in the base price. Versus DaySmart's texting-enabled tier, that is roughly $1,560/year in savings.
Who DaySmart Pet Is Right For
DaySmart Pet earns its place if you are:
- A multi-service business that runs daycare or boarding alongside grooming and wants one calendar for all of it
- An established salon that values a long-tenured vendor with phone support
- A team already budgeting $100+/month for software and using the marketing + reputation tools
DaySmart Pet is harder to justify if you are:
- A solo groomer who mainly needs booking, client records, payments, and reminders
- Trying to keep software under $50/month
- Unwilling to jump to a $149/month tier just to send appointment texts
- Looking for a modern, mobile-first interface (DaySmart's roots run back to the 123Pet era)
Cheaper Alternatives for Grooming-Only Businesses
The platforms groomers most often compare against DaySmart Pet:
- GroomBoard — $19/mo (Solo) or $39/mo (Salon). SMS reminders included in every plan, no tier trap. Purpose-built for grooming. 14-day free trial, no credit card.
- MoeGo — feature-rich, ~$39-239/mo, but SMS is a $100+/mo add-on. See the MoeGo pricing breakdown.
- Gingr — $105+/mo, strongest if you also run boarding/daycare; SMS is an add-on. See the Gingr pricing breakdown.
Side-by-side: DaySmart Pet vs GroomBoard · Top 5 grooming platforms compared.
How to Switch from DaySmart Pet (If You Decide To)
Switching is faster than most groomers expect — your client relationships live in your phone and your head, not locked inside the software. Five steps:
- Export your clients from DaySmart Pet as a CSV.
- Start a free GroomBoard trial — 60 seconds, no credit card.
- Upload the CSV in onboarding. Clients and pets import in about 2 minutes.
- Set your services and hours. Add prices, durations, and the days you work.
- Share your new booking link with one text to your client list. Cancel DaySmart at the end of your billing cycle.
Quick Verdict
Stay on DaySmart Pet if you run grooming plus daycare/boarding under one roof and actively use the marketing and reputation tools on the higher tiers.
Switch to GroomBoard if you are a solo groomer or small salon who wants booking, payments, client records, and SMS reminders without climbing to a $149/month tier to get texting.
Start your free 14-day GroomBoard trial →
Last updated: June 2026. Pricing reflects DaySmart Pet's publicly listed rates and may vary by add-ons, users, and billing term. Verify your final quote with DaySmart directly.