Free Tool
Pet Grooming Business Valuation Calculator
How much is my dog grooming business worth? Put in your revenue and what you take home, answer three questions a buyer will ask, and get a range built on published grooming industry multiples.
Annual Revenue
/year
Everything you collected in the last 12 months: grooms, add-ons, retail. Not sure? The income calculator gets you close.
Owner's Take (SDE)
/year
Seller's discretionary earnings: net profit, plus your own salary and benefits, plus one-time costs you would not repeat. It is the number buyers multiply.
Who Does the Grooming?
This is the biggest lever. A buyer pays for revenue that stays after you leave.
Repeat Clients
of visits
Share of appointments from dogs you have groomed before. A rebooked dog every 6 to 8 weeks is what a buyer is really buying.
Years in Business
years
What Your Grooming Business Is Worth
Low
$197,815
2.64x SDE
Likely
$220,315
2.94x SDE
High
$242,815
3.24x SDE
Revenue cross-check: grooming businesses also trade at roughly 0.77x to 1.24x annual revenue, which puts yours at $169,400 to $272,800.
A planning estimate, not an appraisal. Multiples are published industry ranges for pet grooming businesses as of 2026; a real sale also prices equipment, the lease, and how the deal is financed.
Email me this valuation
Your range, the multiples behind it, and the three changes that move a grooming business up the band.
A buyer pays for a book they can see
The first thing a buyer asks for is the client list, each dog's visit history, and proof the clients come back. A paper book or a phone full of texts cannot show that. GroomBoard keeps every client, pet, and appointment in one place, so the rebooking rate above stops being a guess.
How much is a dog grooming business worth?
Small grooming businesses are priced on seller's discretionary earnings, or SDE: the profit plus everything the owner pays herself. Published multiples for pet grooming sit between roughly 2.8 and 3.3 times SDE, with a revenue cross-check of about 0.8 to 1.2 times annual sales. A salon clearing $75,000 for its owner is therefore worth somewhere around $210,000 to $250,000 before the specifics of the deal.
Where a business lands inside that band comes down to how much of the revenue survives the sale. Three things decide it. Whether the owner is the groomer: if you groom most of the dogs, the clients are loyal to you, not the business, and buyers discount for it. The rebooking rate: a book where most dogs return every 6 to 8 weeks is predictable income, and predictable income is what a multiple pays for. Records: a client list with pet notes, visit history, and prices a buyer can verify is worth more than the same clients living in your memory.
To move up the band before selling, hire or train a second groomer so the book is not you, get standing appointments onto a schedule, and put the client list somewhere a buyer can audit. The salon profit margin guide covers raising SDE itself, and the income calculator helps estimate revenue if you have not tallied a full year yet.
What this calculator does not include
It does not price your equipment, van, or leasehold improvements, and it does not know your lease terms, your local market, or whether the buyer is paying cash or financing. Those move real offers by tens of thousands of dollars. Treat the range as the starting point for a conversation with a broker or an accountant, not as the number to put on a listing.