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Goldie for Dog Groomers: Pricing & the Grooming Alternative

Updated

In short

Goldie, formerly Appointfix, is a general appointment app built for beauty professionals that many dog groomers also use. It is free up to 20 appointments a month, then $19.99 a month for Pro with automated reminders and 500 SMS credits. It has basic pet profiles but no grooming records. GroomBoard covers grooming specifically at the same $19 a month, with SMS included and no credit meter.

Below: Goldie's full 2026 pricing, where grooming businesses outgrow it, and an honest side by side with GroomBoard, our own grooming-specific tool at the same price.

Goldie Pricing Goldie vs GroomBoard

Goldie Pricing Explained (2026)

Goldie's free plan is real, but it is sized for a beauty professional starting out. Here is what each tier includes and where the limits sit for a groomer.

Goldie planPriceWhat's included
StarterFree20 appointments a month, one user, booking website, payments, deposits; reminders send manually from your own phone
Pro$19.99/moUnlimited appointments, automated reminders, 500 SMS credits a month, rebooking reminders, marketing campaigns
Pro Plus$39.99/moAdds team calendars and permissions, online forms, waitlist, inventory, AI receptionist, and 250 more SMS credits

Pricing as of August 2026, monthly billing. Source: heygoldie.com/pricing. Annual billing saves roughly 20 percent. Extra SMS beyond the monthly credits is purchased separately.

Records a Groomer Actually Needs

Goldie's pet profiles are basic contact cards. GroomBoard tracks grooming history, coat and blade notes, and vet records per pet.

SMS Without a Credit Meter

Goldie Pro includes 500 message credits a month, then you buy more. GroomBoard includes automated reminders in the flat price.

Same Price, Built for Grooming

Goldie Pro is $19.99/mo as a generic scheduler. GroomBoard Solo is $19/mo built only for grooming businesses.

Goldie vs GroomBoard: Pricing

Goldie pricing as of August 2026. Source: heygoldie.com/pricing.

Goldie

General booking app for beauty pros

Free to $39.99/mo

Free tier caps at 20 appointments/month

  • Built for hair, nails, and beauty, not grooming
  • No vaccination tracking or groom history
  • SMS metered in monthly credits
  • Free plan reminders send from your own phone
RECOMMENDED

GroomBoard

Built for groomers, by groomers

$9 to $39/mo

SMS reminders included. No credit meter.

  • Pet profiles with grooming history and vet records
  • Automated SMS reminders included, uncapped
  • Multi-pet household booking in one pass
  • Salon plan covers up to 5 groomers at $39/mo

Feature-by-Feature

FeatureGroomBoardGoldie
Built for pet grooming businessesBuilt for beauty professionals
Pet profilesGrooming history, coat notes, vet recordsBasic family & pet profiles
Automated SMS remindersIncluded, uncapped500 credits/mo on Pro
Two-way textingIncludedPro and up
Online booking page
Multi-pet booking (3 dogs, 1 owner)Not advertised
Online paymentsStripeBuilt-in processing
Free tier7-day free trialFree up to 20 appts/mo
Team planSalon $39/mo, up to 5 groomersPro Plus $39.99/mo
No long-term contract

Goldie details from heygoldie.com, August 2026. "Not advertised" means the capability does not appear on Goldie's published feature and pricing pages.

Frequently Asked Questions

What is the Goldie app?▼
Goldie, formerly Appointfix, is an appointment scheduling app for independent beauty and wellness professionals such as hairstylists, barbers, lash artists, and nail artists. It offers a free Starter plan capped at 20 appointments a month, a Pro plan at $19.99 a month, and a Pro Plus plan at $39.99 a month. Many dog groomers use it as a generic scheduler, though it advertises no grooming-specific features.
How much does Goldie cost?▼
As of August 2026, Goldie has three plans. Starter is free with a 20 appointment monthly cap and reminders sent manually from your own phone. Pro is $19.99 a month with unlimited appointments, automated reminders, and 500 SMS credits a month. Pro Plus is $39.99 a month and adds team calendars, online forms, a waitlist, and 250 more SMS credits. Annual billing saves roughly 20 percent. Source: heygoldie.com/pricing.
Is Goldie free for dog groomers?▼
Goldie Starter is free and genuinely usable, but it caps you at 20 appointments a month, which a working groomer passes in the first week. On Starter, reminders also send manually from your own phone through your carrier plan. A full-time groomer needs Pro at $19.99 a month for unlimited appointments and automated reminders.
Does Goldie have pet profiles for grooming?▼
Goldie includes family and pet profiles on every plan, but they are general contact-style profiles. It does not advertise grooming records such as vaccination tracking, coat and blade notes, or groom history. GroomBoard stores those per pet, because it is built only for grooming businesses.
What is the best Goldie alternative for dog groomers?▼
For a grooming business, the closest switch is grooming-specific software at the same price. GroomBoard Solo is $19 a month with automated SMS reminders included, pet profiles with vet records and grooming history, multi-pet household booking, and an online booking page. Goldie Pro costs $19.99 a month as a generic scheduler.
Can I move from Goldie to GroomBoard?▼
Yes. Bring your client list as a CSV and import it during the free 7-day GroomBoard trial. Most groomers finish setup in under 30 minutes and then share their new booking link with clients, who will not notice any disruption.

Grooming software at Goldie's price

Start your 7-day free trial. No credit card required. Set up in about 15 minutes and bring your client list as a CSV.

Start Free Trial