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Goldie for Dog Groomers: Pricing & the Grooming Alternative

Updated August 31, 2026

In short

Goldie, formerly Appointfix, is a general appointment app built for beauty professionals that many dog groomers also use. It is free up to 20 appointments a month, then $19.99 a month for Pro with automated reminders and 500 SMS credits. It has basic pet profiles but no grooming records. GroomBoard covers grooming specifically at the same $19 a month, with 250 texts a month included and packs of 100 more at $5.

Below: Goldie's full 2026 pricing, where grooming businesses outgrow it, and an honest side by side with GroomBoard, our own grooming specific tool at the same price.

Goldie Pricing Goldie vs GroomBoard

Goldie Pricing Explained (2026)

Goldie's free plan is real, but it is sized for a beauty professional starting out. Here is what each tier includes and where the limits sit for a groomer.

Goldie plan	Price	What's included
Starter	Free	20 appointments a month, one user, booking website, payments, deposits; reminders send manually from your own phone
Pro	$19.99/mo	Unlimited appointments, automated reminders, 500 SMS credits a month, rebooking reminders, marketing campaigns
Pro Plus	$39.99/mo	Adds team calendars and permissions, online forms, waitlist, inventory, AI receptionist, and 250 more SMS credits

Pricing as of August 2026, monthly billing. Source: heygoldie.com/pricing. Annual billing saves roughly 20 percent. Extra SMS beyond the monthly credits is purchased separately.

Records a Groomer Actually Needs

Goldie's pet profiles are basic contact cards. GroomBoard tracks grooming history, coat and blade notes, and vet records per pet.

Texting With a Clear Allowance

Goldie Pro includes 500 message credits a month, then you buy more. GroomBoard Solo includes 250 texts a month and Salon 600, with packs of 100 for $5 a month and no per message fee.

Same Price, Built for Grooming

Goldie Pro is $19.99/mo as a generic scheduler. GroomBoard Solo is $19/mo built only for grooming businesses.

Goldie vs GroomBoard: Pricing

Goldie pricing as of August 2026. Source: heygoldie.com/pricing.

Goldie

General booking app for beauty pros

Free to $39.99/mo

Free tier caps at 20 appointments/month

Built for hair, nails, and beauty, not grooming
No vaccination tracking or groom history
SMS metered in monthly credits
Free plan reminders send from your own phone

RECOMMENDED

GroomBoard

Built for groomers, by groomers

$9 to $39/mo

SMS reminders included: 100 to 600 texts a month by plan.

Pet profiles with grooming history and vet records
Automated SMS reminders included, 250 a month on Solo
Multi pet household booking in one pass
Salon plan covers up to 5 groomers at $39/mo

Feature by Feature

Feature	GroomBoard	Goldie
Built for pet grooming businesses		Built for beauty professionals
Pet profiles	Grooming history, coat notes, vet records	Basic family & pet profiles
Automated SMS reminders	Included, 250 to 600 a month	500 credits/mo on Pro
Two way texting	Included	Pro and up
Online booking page
Multi pet booking (3 dogs, 1 owner)		Not advertised
Online payments	Stripe	Built in processing
Free tier	7 day free trial	Free up to 20 appts/mo
Team plan	Salon $39/mo, up to 5 groomers	Pro Plus $39.99/mo
No long term contract

Goldie details from heygoldie.com, August 2026. "Not advertised" means the capability does not appear on Goldie's published feature and pricing pages.

How much does Goldie cost compared with GroomBoard?

Goldie is free for up to 20 appointments a month with reminders sent manually from your own phone, $19.99 a month for Pro with automated reminders and 500 text credits, and $39.99 for Pro Plus with 250 more credits, team calendars, and forms, as published in September 2026. GroomBoard is $19 for Solo with 250 texts and $39 for Salon with 600. At the paid tiers the prices match to the dollar; the difference is what the software knows about the dog.

Who chooses Goldie, and which groomers choose GroomBoard?

Hair stylists, barbers, nail artists, and groomers with a tiny book who want a free calendar choose Goldie. Groomers who need grooming records choose GroomBoard: coat notes, blade sizes, vaccination dates, before and after photos, and booking several dogs from one household in one pass, none of which Goldie advertises.

How do I move my clients from Goldie to GroomBoard?

If your Goldie plan lets you export clients to a spreadsheet, import that file during the GroomBoard trial and map the columns on screen. If it does not, the photo import reads a printed client list or a paper book. Pet details Goldie never stored, such as breed and coat notes, get added as each dog comes through.

Frequently Asked Questions

What is the Goldie app?▼

Goldie, formerly Appointfix, is an appointment scheduling app for independent beauty and wellness professionals such as hairstylists, barbers, lash artists, and nail artists. It offers a free Starter plan capped at 20 appointments a month, a Pro plan at $19.99 a month, and a Pro Plus plan at $39.99 a month. Many dog groomers use it as a generic scheduler, though it advertises no grooming specific features.

How much does Goldie cost?▼

As of August 2026, Goldie has three plans. Starter is free with a 20 appointment monthly cap and reminders sent manually from your own phone. Pro is $19.99 a month with unlimited appointments, automated reminders, and 500 SMS credits a month. Pro Plus is $39.99 a month and adds team calendars, online forms, a waitlist, and 250 more SMS credits. Annual billing saves roughly 20 percent. Source: heygoldie.com/pricing.

Is Goldie free for dog groomers?▼

Goldie Starter is free and genuinely usable, but it caps you at 20 appointments a month, which a working groomer passes in the first week. On Starter, reminders also send manually from your own phone through your carrier plan. A full time groomer needs Pro at $19.99 a month for unlimited appointments and automated reminders.

Does Goldie have pet profiles for grooming?▼

Goldie includes family and pet profiles on every plan, but they are general contact style profiles. It does not advertise grooming records such as vaccination tracking, coat and blade notes, or groom history. GroomBoard stores those per pet, because it is built only for grooming businesses.

What is the best Goldie alternative for dog groomers?▼

For a grooming business, the closest switch is grooming specific software at the same price. GroomBoard Solo is $19 a month with automated SMS reminders included, pet profiles with vet records and grooming history, multi pet household booking, and an online booking page. Goldie Pro costs $19.99 a month as a generic scheduler.

Can I move from Goldie to GroomBoard?▼

Yes. Bring your client list as a CSV and import it during the free 7 day GroomBoard trial. Most groomers finish setup in under 30 minutes and then share their new booking link with clients, who will not notice any disruption.

Also considering other tools?

Dig into the details

Grooming software at Goldie's price

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