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Same uncapped SMS, one fifth the price

Groomer.io vs GroomBoard

Updated

In short

Groomer.io is $99/month per facility or per van, with unlimited SMS included. GroomBoard is $19/month (Solo) or $39/month (Salon, up to 5 groomers) with unlimited SMS reminders included and no per-van multiplier. Groomer.io adds smart route mapping and automated phone calls; GroomBoard does not.

Both include uncapped texting. The difference is what happens to your bill when you add a second van.

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$19 vs $99 for One Van

A solo mobile groomer saves roughly $960 a year moving to GroomBoard Solo — with the same uncapped SMS reminders.

Vans Do Not Multiply the Bill

GroomBoard Salon covers up to five groomers at $39/mo whether they share a floor or drive five separate vans.

Honest Trade-Off

Groomer.io has smart map route scheduling and automated calls. GroomBoard does not. If you need those daily, they are worth paying for.

What Per-Van Pricing Costs as You Grow

Groomer.io bills $99 per facility or van. GroomBoard bills per account, up to five groomers on the Salon plan. Here is the same business priced both ways.

Mobile operationGroomer.ioGroomBoardYou keep
1 van$99/mo$19/mo (Solo)$960/yr
2 vans$198/mo$39/mo (Salon)$1,908/yr
3 vans$297/mo$39/mo (Salon)$3,096/yr
5 vans$495/mo$39/mo (Salon)$5,472/yr

Groomer.io pricing as listed on get.groomer.io/pricing, July 2026. GroomBoard Salon covers up to 5 groomers; beyond that, contact us. Both products include SMS at no per-message charge.

Feature-by-Feature

FeatureGroomBoardGroomer.io
Online Booking Page
SMS Appointment RemindersUnlimited includedUnlimited included
Automated Phone Calls
Route / Map SchedulingDay-grouped calendarSmart map scheduling
Price Scales with VansNo — flat per accountYes — $99 per van
Entry Price$9/mo Starter$99/mo
Online PaymentsStripeClover / Square
Free Trial14 days, no cardDemo / onboarding call
No Contract or Setup Fee
Multi-Pet Booking (3 dogs, 1 owner)
Free Migration SupportPersonalized onboarding

Where Groomer.io is stronger, this table says so. Route optimization and automated calls are real advantages if your day depends on them.

Frequently Asked Questions

What is Groomer.io?▼
Groomer.io is grooming software built for both salons and mobile groomers, with online scheduling, smart map scheduling for routes, unlimited SMS and automated phone calls, unlimited client and pet records, and Clover and Square payment integrations. It is a well-regarded, actively developed product — the question for most groomers is not quality but price.
How much does Groomer.io cost?▼
Groomer.io is $99 per month per facility or per van, as listed on get.groomer.io/pricing as of July 2026, with no contract and no setup fee. That price includes unlimited SMS messages and automated phone calls — there is no per-message billing. An optional Request Reviews add-on runs about $9.99/month. Verify the current figure on their pricing page before budgeting.
Does Groomer.io really include unlimited SMS?▼
Yes, and it is worth saying plainly: Groomer.io does not cap or meter SMS, and neither does GroomBoard. On this specific point the two products are equivalent, which is not true of MoeGo, Groomsoft, or Pawfinity. If uncapped messaging is your deciding factor, both tools clear that bar and the decision comes down to price and fit.
Is GroomBoard cheaper than Groomer.io?▼
Substantially. GroomBoard is $19/month for Solo or $39/month for Salon (up to 5 groomers), flat. Groomer.io is $99/month per facility or van. A solo groomer saves about $960 a year on the Solo plan. A three-van mobile operation pays Groomer.io roughly $297/month versus $39/month on GroomBoard Salon.
What does the per-van pricing actually mean for mobile groomers?▼
Groomer.io bills per van, so cost rises in $99 steps as you add vehicles: one van $99/month, two vans $198/month, three vans $297/month. GroomBoard does not multiply by vehicle — the Salon plan covers up to five groomers at $39/month whether they work from a salon floor or five separate vans. For a growing mobile business, that difference compounds every time you add a van.
What does Groomer.io do that GroomBoard does not?▼
Two things worth naming. Groomer.io has smart map-based route scheduling, which is genuinely useful if you optimize multi-stop routes daily; GroomBoard groups appointments by day but does not compute optimized routes. Groomer.io also sends automated phone calls in addition to texts. If either is central to how you operate, Groomer.io earns its price.
Can I migrate my data from Groomer.io to GroomBoard?▼
Yes. Export your client and pet records from Groomer.io as CSV and we will import them into GroomBoard during your free trial. Most groomers complete the switch in under 30 minutes, and your clients simply receive a new booking link.

Keep the unlimited texting. Drop the $99.

Start your 14-day free trial. No credit card required. Set up in under 30 minutes. Switching from Groomer.io? We'll migrate your data for free.

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