Fromm recall: pull affected Turkey Pâté cans and notify clients

What happened and who is affected

Pet Age reports that the FDA announced a voluntary recall by Fromm Family Foods covering Fromm Turkey Pâté wet canned dog food due to potential metal contamination. If you retail pet food in your salon or mobile rig, or you keep canned toppers on hand for finicky eaters during grooming, this touches your shelves, your backbar, and your liability.

Do not guess at lot numbers. For specifics, refer clients and staff to the notice from Pet Age.

Immediate actions in the next 24 hours

• Stop sale: Set all Fromm Turkey Pâté canned SKUs to zero on hand and not for sale in your POS today. If you do not track by SKU, physically remove every can of that product from shelves and the backbar.
• Quarantine: Place product in a sturdy plastic tote labeled Recall hold, do not use. Keep it away from any food prep area.
• Visual sweep: Check the retail floor, grooming stations, go-home treat bins, staff snacks drawer, and any donation box.
• Sanitation: If any open cans are present, dispose with cut resistant gloves and a rigid container for lids. Wipe surfaces with your usual food safe cleaner.
• Staff briefing, 5 minutes: What it is, do not sell, where the hold bin is, how to answer clients, who handles returns. Put it in writing on the breakroom board.
• POS flags: Add a product tag RECALLED DO NOT SELL and a pop-up note so anyone ringing a sale sees it.

Front counter shelf notice you can copy:

Notice to customers: We have removed certain lots of Fromm Turkey Pâté canned dog food from sale due to a voluntary recall for potential metal contamination. If you purchased this product from us, please bring it back for a full refund or credit. For official details, see the FDA notice via Pet Age. Ask any team member for help.

Two quick client messages:

• SMS, under 320 characters: Heads up from [Your Shop]: Fromm Turkey Pâté canned dog food is under a voluntary recall for potential metal contamination. If you bought it here, stop feeding and bring it back for a refund. Details available on the FDA notice via Pet Age.
• Post caption: We pulled affected Fromm Turkey Pâté cans today due to a voluntary recall for potential metal contamination. Refunds or credits available. Bring your cans in and we will handle the rest.

If you use GroomBoard for appointment reminders, add one line to today and tomorrow’s confirmations for clients who regularly buy food from you. Keep it short and factual.

Returns, documentation, and cost recovery

• Count and photo: Record quantities by size and lot if visible. Take one clear photo of the label and one of the lot stamp for your records.
• Return authorization: Email your distributor rep today. Subject line: Fromm Turkey Pâté recall return request. Include your account number, counts, and photos. Ask for an RMA and pickup window.
• Refunds at the counter: Offer full refund to original tender or store credit, even if opened, if it matches the affected product. If a client lacks a receipt, look up their sale history or accept the return with a simple return form and a staff initial.
• Log it: Keep a one page recall log with columns for date, client name, quantity, lot if known, refund amount, and your initials. Balance the total refunded against the distributor credit when it arrives.
• Timeline: Aim to complete client refunds within 7 days and submit your return to the distributor within 48 hours. This is your internal target, not a manufacturer deadline.

Sample counter script for staff:

Thanks for bringing this back. Fromm has a voluntary recall on certain Turkey Pâté cans due to potential metal contamination. We will refund you today. Did your dog eat any of this batch, and do you want a copy of the notice link for your records?

Client communication that protects trust

• Keep it factual, no speculation. Reference the FDA notice via Pet Age for details and avoid paraphrasing specifics you do not have in front of you.
• Do not push alternatives in the same breath. Process the safety action first, then, if asked, suggest safe substitutes.
• Place a short update on your website or booking page. Remove it once the return window closes.
• Train for consistency. Every staffer should use the same three points: voluntary recall, affected product removed, refunds available.

Email or post copy you can adapt:

We removed specific lots of Fromm Turkey Pâté canned dog food from our shelves today following a voluntary recall for potential metal contamination. If you purchased this product from us, please stop feeding it and bring it back for a full refund or credit. For official details, see the FDA notice via Pet Age. Our team is ready to help.

If a dog may have consumed recalled product

• Advise the owner to contact their veterinarian. Do not offer medical opinions.
• Provide the notice link and your incident form. Record client contact info, product, lot if available, date fed, and symptoms if any.
• Save any remaining can and packaging for the owner, do not discard.
• If a serious injury is reported, notify your insurer the same day and retain your records and camera footage of the retail area if available.

Build a simple recall SOP for your shop

• Assign one person as recall lead, plus a backup. Post their names in the breakroom.
• Subscribe to FDA pet food recall alerts and your distributor’s recall emails. Calendar a weekly five minute check.
• Keep a dedicated recall tote and a printed one page checklist clipped to it.
• Standardize your materials: a shelf notice template, staff script, SMS under 320 characters, return log sheet, and incident form. Store them in your shared drive or binder.
• Drill twice a year. Time the team from alert to stock pulled. Target under 60 minutes for your size shop.

This is not your first recall and it will not be the last. Moving fast, documenting cleanly, and communicating simply are what your clients remember.