How much does the Goldie app cost?
Updated
As of August 2026, Goldie has three plans: a free Starter plan capped at 20 appointments a month with reminders sent manually from your own phone, Pro at $19.99 per month with unlimited appointments, automated reminders, and 500 SMS credits a month, and Pro Plus at $39.99 per month with team calendars and 750 SMS credits. Annual billing saves about 20 percent. GroomBoard, built specifically for groomers, is $19 per month with SMS reminders included.
Goldie, formerly Appointfix, prices itself in three tiers. Starter is free and genuinely usable for a brand new groomer: unlimited clients, a booking website, deposits, and payment processing. The catch is the 20 appointment monthly cap and manual reminders, which send from your own phone through your own carrier plan. A working groomer passes 20 appointments in the first week.
Pro at $19.99 per month removes the appointment cap and automates reminders through Goldie's own SMS system, with 500 message credits a month in the US and extra messages sold separately. Pro Plus at $39.99 per month adds 250 more credits, multiple team calendars with permissions, online forms, a waitlist, and an AI receptionist. Those are monthly prices; paying yearly saves roughly 20 percent.
The real question for a groomer is not the price, since Goldie Pro and GroomBoard Solo both land at about $19 a month. It is what the money buys. Goldie is a general appointment app aimed at hair, nail, and beauty professionals, with basic family and pet profiles. GroomBoard is grooming software: pet profiles carry grooming history, coat notes, and vet records, households can book several dogs in one pass, and SMS reminders are included up to a monthly allowance of 250 texts on Solo, with packs of 100 more for $5 a month.
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Online booking page, SMS reminders, client and pet profiles, and Stripe payments, all in one place. No credit card required to start.
Related
Related questions
Is Goldie really free?
How do Goldie SMS credits work?
Is Goldie or GroomBoard cheaper for a dog groomer?
Does Goldie have a contract?
More answers
How much does pet grooming software cost?
Dog grooming software costs between $9 and $239 per month in 2026. Groomer specific tools: GroomBoard $9 to $39 per month with 100 to 600 texts included, Groomsoft $29.95 to $39.90 with 100 free texts then prepaid packs, MoeGo $49 to $239 per van or location with texts capped by tier. Facility platforms such as Gingr run $109 to $179 plus setup fees. The monthly total is usually higher than the sticker price once text packs and setup fees are added.
Does dog grooming software work with Square?
Some grooming software integrates with Square and GroomBoard does not. GroomBoard has no Square connection: it does not read Square transactions, push appointments into Square, or settle payments through a Square account. Most groomers who use both keep Square at the counter for card payments and run bookings, pet records, and reminder texts in GroomBoard. Square Appointments on its own is $0, $49, or $149 per location per month and has no pet profiles.
Is there free dog grooming software?
Yes. As of September 2026, ShakeYourTail, Tuft, Doxford and Square Appointments each have a free plan that never expires, and Koalendar works as a free generic scheduler. Every one of them drops SMS reminders or caps your client list, and two tools that show up in "free grooming software" lists, GrooMore and Cuddles, only offer a trial. GroomBoard is not free: Starter is $9 a month with 100 texts included, after a 7 day trial with no card.
What software do dog groomers use?
Dog groomers use grooming specific business software to handle online booking, calendar scheduling, client and pet records, and automated SMS reminders. Common options include GroomBoard, MoeGo, Gingr, DaySmart Pet, and Groomsoft, and independent or mobile groomers often choose a lighter, flat priced tool like GroomBoard from $9/month.