How much does the Goldie app cost?
As of August 2026, Goldie has three plans: a free Starter plan capped at 20 appointments a month with reminders sent manually from your own phone, Pro at $19.99 per month with unlimited appointments, automated reminders, and 500 SMS credits a month, and Pro Plus at $39.99 per month with team calendars and 750 SMS credits. Annual billing saves about 20 percent. GroomBoard, built specifically for groomers, is $19 per month with SMS reminders included.
Goldie, formerly Appointfix, prices itself in three tiers. Starter is free and genuinely usable for a brand new groomer: unlimited clients, a booking website, deposits, and payment processing. The catch is the 20 appointment monthly cap and manual reminders, which send from your own phone through your own carrier plan. A working groomer passes 20 appointments in the first week.
Pro at $19.99 per month removes the appointment cap and automates reminders through Goldie's own SMS system, with 500 message credits a month in the US and extra messages sold separately. Pro Plus at $39.99 per month adds 250 more credits, multiple team calendars with permissions, online forms, a waitlist, and an AI receptionist. Those are monthly prices; paying yearly saves roughly 20 percent.
The real question for a groomer is not the price, since Goldie Pro and GroomBoard Solo both land at about $19 a month. It is what the money buys. Goldie is a general appointment app aimed at hair, nail, and beauty professionals, with basic family and pet profiles. GroomBoard is grooming software: pet profiles carry grooming history, coat notes, and vet records, households can book several dogs in one pass, and SMS reminders are included without a credit meter.
Try GroomBoard free for 7 days
Online booking page, SMS reminders, client and pet profiles, and Stripe payments — all in one place. No credit card required to start.
Related
Related questions
Is Goldie really free?
How do Goldie SMS credits work?
Is Goldie or GroomBoard cheaper for a dog groomer?
Does Goldie have a contract?
More answers
How much does pet grooming software cost?
Most pet grooming software costs between about $20 and $200+ per month, depending on the tier, the number of groomers, and whether SMS texting is an extra add-on. GroomBoard is a flat $9/month (Starter), $19/month (Solo), or $39/month (Salon) with SMS reminders included and a 7-day free trial — no setup fee and no per-message texting charges.
Is there free dog grooming software?
There are a few free or freemium grooming tools, but they typically cap the number of clients, leave out SMS reminders, or fund themselves with ads and paid add-ons. GroomBoard is not free, but at $9/month with a 7-day free trial (no credit card) it usually ends up cheaper than a "free" tool once you add the booking and texting features groomers actually rely on.
What software do dog groomers use?
Dog groomers use grooming-specific business software to handle online booking, calendar scheduling, client and pet records, and automated SMS reminders. Common options include GroomBoard, MoeGo, Gingr, DaySmart Pet, and Groomsoft — and independent or mobile groomers often choose a lighter, flat-priced tool like GroomBoard from $9/month.
Do dog groomers need insurance?
Yes — most working groomers carry general liability insurance plus pet-care (animal bailee) coverage, and it is often required before you can rent salon space or get a business license. For an independent groomer, combined coverage typically runs in the range of $30 to $60 per month, though it varies by location, coverage limits, and claims history.