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A grooming-focused alternative to Pawfinity

Pawfinity vs GroomBoard

Updated

In short

Pawfinity is a full pet-facility platform — grooming plus boarding, daycare, and POS — with flat-rate tiers running roughly $29–$72/month and SMS capped at 250 credits on the Royal package. GroomBoard does grooming only, for $9–$39/month flat with uncapped SMS reminders included.

If you board and groom, Pawfinity earns its price. If you only groom, you are paying for kennel modules you will never open.

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Pay for Grooming Only

GroomBoard starts at $9/mo and tops out at $39/mo for a 5-groomer salon. No kennel or daycare modules folded into the price.

No SMS Credit Ceiling

Pawfinity's Royal package includes up to 250 SMS credits a month. GroomBoard does not cap reminder volume at all.

Less to Learn

A facility platform carries facility complexity. GroomBoard is a grooming calendar, client records, reminders, and payments — nothing else.

Pricing Comparison

Pawfinity figures reflect publicly listed tiers as of July 2026. Confirm current pricing at pawfinity.com/pricing.

Pawfinity

Flat-rate tiers, full facility platform

~$29 – $72/mo

SMS credits capped at 250/mo on Royal

  • Grooming-only shops pay for kennel modules
  • SMS credit ceiling on the top tier
  • Feature-dense interface, steeper ramp-up
  • Genuine boarding + daycare + POS coverage
RECOMMENDED FOR GROOMING

GroomBoard

Grooming only, done properly

$9 – $39/mo

SMS reminders included, no monthly credit cap

  • $9/mo Starter for pen-and-paper switchers
  • Uncapped SMS reminders
  • Modern, mobile-first dashboard
  • No boarding or daycare modules

Which One Actually Fits You?

These two tools are not aimed at the same business. The honest answer depends on whether dogs sleep at your facility.

Pick Pawfinity if…

  • • You run boarding or daycare alongside grooming
  • • You need kennel/run assignment and occupancy tracking
  • • You want a full retail POS with inventory
  • • Your front desk manages several service lines at once

Pick GroomBoard if…

  • • Grooming is the whole business, salon or mobile
  • • You send a lot of reminders and hate credit ceilings
  • • You want to be running the same afternoon, not next month
  • • You are one groomer, or a team of up to five

Feature-by-Feature

FeatureGroomBoardPawfinity
Online Booking Page
SMS Appointment RemindersUnlimited includedUp to 250 credits/mo (Royal tier)
Flat Price Regardless of Staff CountUp to 5 groomers on SalonFlat-rate tiers
Boarding / Daycare Modules
Point of Sale (POS)Stripe paymentsFull POS
Entry Price$9/mo Starter~$29/mo lowest tier
Free Trial14 days, no card30-day trial
Modern, Mobile-First DashboardFeature-dense, desktop-oriented
Multi-Pet Booking (3 dogs, 1 owner)
CSV Data Export Anytime
Free Migration SupportN/A

Frequently Asked Questions

What is Pawfinity?▼
Pawfinity is pet business management software covering grooming, kennel/boarding, and daycare in one system. It bundles multi-groomer scheduling, a full point-of-sale, online booking, and automated notifications. It is aimed at higher-volume facilities that run more than grooming alone, which is reflected in both its feature depth and its price.
How much does Pawfinity cost?▼
Pawfinity uses flat-rate tiers rather than per-user pricing. Public listings as of July 2026 put the tiers in roughly the $29 to $72 per month range depending on which package you take, with the top Royal package including up to 250 SMS credits per month. A 30-day free trial is available. Because Pawfinity publishes tier details on its own site, confirm the current figure at pawfinity.com/pricing before budgeting.
Is GroomBoard cheaper than Pawfinity?▼
For a grooming-only business, yes. GroomBoard is $9/month (Starter), $19/month (Solo), or $39/month (Salon, up to 5 groomers), flat. Pawfinity's lowest published tier sits around $29/month and rises toward $72/month for the package that includes SMS credits. If you also run boarding and daycare, Pawfinity covers modules GroomBoard does not — that is a genuine reason to pay more.
What is the difference in SMS handling?▼
Pawfinity includes up to 250 SMS credits per month on its Royal package, so a busy salon sending confirmations plus day-before reminders can run out. A groomer doing 5 dogs a day with two texts per appointment is already past 200 messages a month. GroomBoard includes SMS reminders in the base price with no monthly credit cap — you pay Twilio's pass-through rate only, roughly a cent per outbound message.
Should I choose Pawfinity or GroomBoard?▼
Choose Pawfinity if you run boarding or daycare alongside grooming and need kennel management and a full POS in one system. Choose GroomBoard if grooming is the business — you get booking, SMS reminders, client and pet records, and payments at a lower flat price, without paying for kennel modules you will never open.
Can I migrate my data from Pawfinity to GroomBoard?▼
Yes. Export your client and pet list from Pawfinity as CSV and we will import it into GroomBoard during your free trial. Most groomers finish the switch in under 30 minutes. Your clients keep booking as usual — you just share your new booking link.

Grooming only? Keep the price that way.

Start your 14-day free trial. No credit card required. Set up in under 30 minutes. Switching from Pawfinity? We'll migrate your data for free.

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