Is MoeGo or GroomBoard cheaper?
Updated
For most solo and small salon groomers, GroomBoard is cheaper. GroomBoard is a flat $19/month (Solo) or $39/month (Salon) with SMS reminders included. MoeGo runs $49 to $159/month per van (mobile) or $79 to $239/month per location (salon) as of October 2026, with SMS capped at 200 to 1,350 texts/month by tier, so a realistic MoeGo total for a groomer who texts every client is usually $99 to $149/month or more.
The headline numbers make MoeGo and GroomBoard look closer than they are, because MoeGo caps texting by tier. MoeGo mobile plans publish from $49/month, but that Basic tier includes only 200 texts/month, confirmations plus reminders for a 5 dog a day schedule blow past it, and unlimited auto messaging is gated to the Ultimate tier ($159 mobile / $239 salon). GroomBoard bundles a clear text allowance into the flat price, 250 a month on Solo and 600 on Salon, and a pack of 100 more is $5, so the number you see is close to the number you pay.
On a like for like basis (booking, calendar, reminders, payments) a solo groomer pays $19/month on GroomBoard versus a realistic $99 to $149/month on MoeGo once texting volume pushes you off the entry tier. Even GroomBoard Salon at $39/month, which covers up to five groomers, undercuts a single MoeGo location plan with full texting.
MoeGo is a capable, feature rich platform and may justify its price for larger multi location operations that need its depth. But if your priority is simple booking, reliable SMS reminders, and a predictable bill, GroomBoard is the cheaper choice for the vast majority of independent groomers. See the full comparison below.
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Related questions
Why does MoeGo look cheaper at first?
Does GroomBoard charge per text?
Is MoeGo ever the better value?
More answers
How much does pet grooming software cost?
Dog grooming software costs between $9 and $239 per month in 2026. Groomer specific tools: GroomBoard $9 to $39 per month with 100 to 600 texts included, Groomsoft $29.95 to $39.90 with 100 free texts then prepaid packs, MoeGo $49 to $239 per van or location with texts capped by tier. Facility platforms such as Gingr run $109 to $179 plus setup fees. The monthly total is usually higher than the sticker price once text packs and setup fees are added.
Does dog grooming software work with Square?
Some grooming software integrates with Square and GroomBoard does not. GroomBoard has no Square connection: it does not read Square transactions, push appointments into Square, or settle payments through a Square account. Most groomers who use both keep Square at the counter for card payments and run bookings, pet records, and reminder texts in GroomBoard. Square Appointments on its own is $0, $49, or $149 per location per month and has no pet profiles.
Is there free dog grooming software?
Yes. As of October 2026, ShakeYourTail, Tuft, Doxford and Square Appointments each have a free plan that never expires, and Koalendar works as a free generic scheduler. Every one of them drops SMS reminders or caps your client list, and two tools that show up in "free grooming software" lists, GrooMore and Cuddles, only offer a trial. GroomBoard is not free: Starter is $9 a month with 100 texts included, after a 7 day trial with no card.
What software do dog groomers use?
Dog groomers use grooming specific business software to handle online booking, calendar scheduling, client and pet records, and automated SMS reminders. Common options include GroomBoard, MoeGo, Gingr, DaySmart Pet, and Groomsoft, and independent or mobile groomers often choose a lighter, flat priced tool like GroomBoard from $9/month.