How much does MoeGo cost?
As of June 2026, MoeGo is priced at $49 (Basic), $99 (Growth), or $159 (Ultimate) per month per van for mobile groomers, and $79–$239 per month per location for salons. Each tier bundles a capped SMS allotment (200–1,350 texts/month), and unlimited auto-messaging is reserved for the top Ultimate tier. By comparison, GroomBoard is a flat $19/month (Solo) or $39/month (Salon) with SMS reminders already included and no caps.
MoeGo prices mobile and salon grooming separately, billed per van or per location: mobile runs $49/$99/$159 per month per van and salon runs $79/$149/$239 per month per location, with custom Enterprise quotes above that. The figure most groomers underestimate in 2026 is the SMS cap: each tier includes a fixed text allotment — 200/month on mobile Basic, up to 1,350/month on higher salon tiers — and unlimited auto-messaging sits only in the Ultimate tier.
For a solo groomer who texts confirmations plus day-before reminders to every client, the entry cap runs out fast — roughly 300+ texts/month for a 5-dog-a-day schedule — so the practical MoeGo plan is usually Growth at $99–$149/month rather than the $49 headline. Note: older reviews mention a separate ~$100/month SMS add-on; MoeGo has since moved to the bundled-cap model described here.
GroomBoard takes the opposite approach: $19/month for Solo and $39/month for Salon, flat, with automated SMS appointment reminders and booking confirmations included rather than capped by tier. There is no setup fee and a 14-day free trial with no credit card. For the full line-by-line breakdown with current MoeGo tiers, see the comparison below.
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More answers
How much does pet grooming software cost?
Most pet grooming software costs between about $20 and $200+ per month, depending on the tier, the number of groomers, and whether SMS texting is an extra add-on. GroomBoard is a flat $9/month (Starter), $19/month (Solo), or $39/month (Salon) with SMS reminders included and a 14-day free trial — no setup fee and no per-message texting charges.
Is there free dog grooming software?
There are a few free or freemium grooming tools, but they typically cap the number of clients, leave out SMS reminders, or fund themselves with ads and paid add-ons. GroomBoard is not free, but at $9/month with a 14-day free trial (no credit card) it usually ends up cheaper than a "free" tool once you add the booking and texting features groomers actually rely on.
What software do dog groomers use?
Dog groomers use grooming-specific business software to handle online booking, calendar scheduling, client and pet records, and automated SMS reminders. Common options include GroomBoard, MoeGo, Gingr, DaySmart Pet, and Groomsoft — and independent or mobile groomers often choose a lighter, flat-priced tool like GroomBoard from $9/month.
Do dog groomers need insurance?
Yes — most working groomers carry general liability insurance plus pet-care (animal bailee) coverage, and it is often required before you can rent salon space or get a business license. For an independent groomer, combined coverage typically runs in the range of $30 to $60 per month, though it varies by location, coverage limits, and claims history.