MoeGo Pricing in 2026: Complete Cost Breakdown (Plans, SMS Caps, Add-Ons)
MoeGo is one of the most feature-rich grooming platforms on the market — and one of the most expensive once you account for tier gates and per-van pricing. This page walks through every publicly listed MoeGo price, the SMS caps that push groomers into higher tiers, and the cheaper alternatives groomers consistently benchmark against. All pricing re-verified directly against MoeGo's public pricing pages (mobile and salon) on June 10, 2026.
Note on older reviews: if you have read that MoeGo charges a separate ~$100/month SMS add-on, that reflects earlier packaging. As of June 2026, MoeGo bundles a capped SMS allotment into each tier instead — the caps and tier gates below are what actually drive your real cost now.
MoeGo Pricing Plans (June 2026)
MoeGo prices mobile grooming and salon grooming separately. Mobile plans are billed per van, salon plans per location:
| Plan | Mobile (per van) | Salon (per location) | SMS included | Key limitation |
|---|---|---|---|---|
| Basic | $49/mo | $79/mo | 200/mo (mobile) · 300/mo (salon) | 1 team member (mobile) · 2 (salon) |
| Growth | $99/mo | $149/mo | 900/mo (mobile) · 1,350/mo (salon) | Unlimited auto-messaging not included |
| Ultimate | $159/mo | $239/mo | 900/mo (mobile) · 1,350/mo (salon) + unlimited auto-messages | Highest per-unit price |
| Enterprise | Custom | Custom | Custom | Sales call required |
Because Growth and Ultimate are billed per van or per location, a two-van mobile operation on Growth pays $198/month before processing fees — the advertised price is per unit, not per business.
The SMS Caps and Tier Gates That Inflate Your Bill
This is where MoeGo's pricing surprises new customers in 2026:
- SMS allotment caps — mobile Basic includes 200 texts/month. A solo groomer doing 5 dogs/day who sends a confirmation, a day-before reminder, and an on-my-way text is at ~300+ texts/month before a single marketing message — over the Basic cap and into Growth territory.
- Unlimited auto-messaging is an Ultimate feature — the set-and-forget automation most groomers actually want is gated to the $159/mo (mobile) or $239/mo (salon) tier.
- Per-van / per-location billing — Growth and Ultimate multiply by fleet size, so growing operations scale cost linearly.
- Online payment processing — card processing rates are not published on the pricing page; confirm your effective rate before committing.
- Team-member limits on Basic — 1 member (mobile) or 2 (salon) means hiring your first bather can trigger a tier jump.
Real Annualized Cost: What Solo Groomers Actually Pay
The annualized math for a typical solo mobile groomer on MoeGo, assuming enough texting volume to outgrow the 200/month Basic cap:
| Scenario | Realistic plan | Annual cost |
|---|---|---|
| Light texting, under 200 SMS/mo (1 van) | Basic ($49) | $588 |
| Confirmations + reminders for 4-6 dogs/day (1 van) | Growth ($99) | $1,188 |
| Wants unlimited auto-messaging (1 van) | Ultimate ($159) | $1,908 |
| Small salon, 3+ staff, full texting | Salon Growth ($149) | $1,788 |
For comparison, a solo groomer on GroomBoard Solo pays $228/year ($19 × 12) with SMS reminders included and no auto-messaging tier gate. The savings: $360-1,680 per year depending on which MoeGo tier you would actually need.
What to Confirm on a MoeGo Sales Call
If you are getting a MoeGo quote, pin down the numbers their public pricing page does not show:
- What happens when you exceed your monthly SMS allotment — overage rate, hard stop, or forced upgrade?
- The total monthly price for your van or location count, since Growth and Ultimate bill per unit.
- Exactly which team-member count triggers the jump off Basic.
- Your effective card-processing rate, since it is not published.
- Whether onboarding/training carries a fee at your tier.
- Contract length and what cancellation looks like mid-cycle.
Is MoeGo Worth the Price?
MoeGo earns its higher cost if you are:
- A mobile groomer running 8+ stops/day across a wide service area (route optimization saves real time)
- A grooming chain with 2+ locations or 5+ employed groomers
- A high-volume operation using marketing automation as a serious revenue driver (email campaigns, win-back flows)
MoeGo is hard to justify if you are:
- A solo groomer doing 4-6 appointments per day
- A small salon with 2-3 groomers
- Trying to keep software cost under $50/month
- Frustrated by SMS being charged as a separate add-on
Cheaper Alternatives for Grooming-Only Businesses
The three platforms groomers most often benchmark against MoeGo:
- GroomBoard — $19/mo (Solo) or $39/mo (Salon). SMS included. Purpose-built for grooming. 14-day free trial, no credit card.
- Gingr — $105-175/mo. Stronger if you also offer boarding/daycare. SMS still an add-on. See Gingr pricing breakdown.
- DaySmart Pet / Groomsoft — tiered $29-149/mo (full texting on the top plan), older UX. See the DaySmart pricing breakdown.
Deeper reads: Gingr vs MoeGo vs GroomBoard · MoeGo vs GroomBoard side-by-side · MoeGo vs GroomBoard pricing & features.
How to Switch from MoeGo (If You Decide To)
Switching from MoeGo is straightforward. Your clients live in your phone and your head, not in the software. Five steps:
- Export your clients from MoeGo's Reports → Customer Export. You get a CSV.
- Start a free GroomBoard trial — 60 seconds, no credit card.
- Upload the CSV in onboarding. Clients and pets land in your dashboard in ~2 minutes.
- Set your services and availability. Add prices, durations, hours.
- Share your new booking link. Send one text to your client list. Cancel MoeGo at month-end.
Most groomers finish the migration on a Sunday afternoon. Clients don't experience any disruption.
Quick Verdict
Stay on MoeGo if you run a high-volume mobile fleet or multi-location chain and actively use route optimization or marketing automation as core revenue drivers.
Switch to GroomBoard if you are a solo groomer or small salon doing under 8 appointments/day and want SMS, booking, payments, and a clean dashboard for $19-39/month with no add-ons.
Start your free 14-day GroomBoard trial →
Last updated: June 10, 2026. Pricing reflects MoeGo's publicly listed mobile and salon rates as of that date. Actual price may vary based on plan, vans, locations, staff seats, and promotions. Verify your final quote with MoeGo directly.