MoeGo Pricing in 2026: Complete Cost Breakdown (Plans, SMS, Add-Ons)
MoeGo is one of the most feature-rich grooming platforms on the market — and one of the most expensive once you add SMS. This page walks through every publicly listed MoeGo price, the add-ons that inflate your real monthly bill, and the cheaper alternatives groomers consistently benchmark against. All pricing verified as of May 2026.
MoeGo Pricing Plans (2026)
MoeGo uses tiered pricing with a few publicly listed plans and custom quotes for higher tiers. Common public price points:
| Plan | Monthly price | Best for | Key limitation |
|---|---|---|---|
| Starter / Solo | ~$39/mo | Single groomer testing the platform | SMS is an add-on |
| Pro / Growth | ~$99-139/mo | Small salons or active mobile groomers | Adds reporting but still no SMS |
| Premium / Enterprise | ~$199-239+/mo | Multi-location, high-volume operations | Custom quote, sales call required |
Pricing is often presented as "starting at" — your final quote can climb based on the number of staff, locations, and which add-ons you activate.
The MoeGo Add-Ons That Inflate Your Bill
This is where MoeGo's pricing surprises new customers. Common add-ons:
- SMS messaging suite — starts around $100/month for the basic bundle. Includes appointment reminders, two-way chat, and broadcast messages. For most solo groomers, this single add-on doubles the platform cost.
- Online payment processing — standard 2.9% + 30¢ per transaction. Some plans add a platform fee on top.
- Marketing automation — email campaigns, win-back flows, and review-request automation can be paid add-ons on lower tiers.
- Additional users / locations — multi-location and additional staff seats often trigger plan upgrades.
- Onboarding / training — paid onboarding sessions are common for new accounts on higher tiers.
Real Annualized Cost: What Solo Groomers Actually Pay
The annualized math for a typical solo mobile groomer on MoeGo, assuming 200 SMS/month and standard payment volume:
| Cost component | Starter | Pro / Growth |
|---|---|---|
| Base subscription (12 months) | $468 | $1,188-1,668 |
| SMS messaging add-on (12 × $100) | $1,200 | $1,200 |
| Marketing add-on (optional) | ~$0-360 | often included |
| Year 1 total | $1,668-2,028 | $2,388-2,868 |
For comparison, a solo groomer on GroomBoard Solo pays $228/year ($19 × 12). SMS is included. There is no marketing add-on tax. The savings: $1,440-2,640 per year.
Is MoeGo Worth the Price?
MoeGo earns its higher cost if you are:
- A mobile groomer running 8+ stops/day across a wide service area (route optimization saves real time)
- A grooming chain with 2+ locations or 5+ employed groomers
- A high-volume operation using marketing automation as a serious revenue driver (email campaigns, win-back flows)
MoeGo is hard to justify if you are:
- A solo groomer doing 4-6 appointments per day
- A small salon with 2-3 groomers
- Trying to keep software cost under $50/month
- Frustrated by SMS being charged as a separate add-on
Cheaper Alternatives for Grooming-Only Businesses
The three platforms groomers most often benchmark against MoeGo:
- GroomBoard — $19/mo (Solo) or $39/mo (Salon). SMS included. Purpose-built for grooming. 14-day free trial, no credit card.
- Gingr — $105-175/mo. Stronger if you also offer boarding/daycare. SMS still an add-on. See Gingr pricing breakdown.
- DaySmart Pet / Groomsoft — mid-range, $35-65/mo, older UX, SMS usually extra.
Deeper reads: Gingr vs MoeGo vs GroomBoard · MoeGo vs GroomBoard side-by-side · MoeGo vs GroomBoard pricing & features.
How to Switch from MoeGo (If You Decide To)
Switching from MoeGo is straightforward. Your clients live in your phone and your head, not in the software. Five steps:
- Export your clients from MoeGo's Reports → Customer Export. You get a CSV.
- Start a free GroomBoard trial — 60 seconds, no credit card.
- Upload the CSV in onboarding. Clients and pets land in your dashboard in ~2 minutes.
- Set your services and availability. Add prices, durations, hours.
- Share your new booking link. Send one text to your client list. Cancel MoeGo at month-end.
Most groomers finish the migration on a Sunday afternoon. Clients don't experience any disruption.
Quick Verdict
Stay on MoeGo if you run a high-volume mobile fleet or multi-location chain and actively use route optimization or marketing automation as core revenue drivers.
Switch to GroomBoard if you are a solo groomer or small salon doing under 8 appointments/day and want SMS, booking, payments, and a clean dashboard for $19-39/month with no add-ons.
Start your free 14-day GroomBoard trial →
Last updated: May 2026. Pricing reflects publicly listed MoeGo rates. Actual price may vary based on plan, staff seats, locations, and add-ons. Verify your final quote with MoeGo directly.