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PetExec vs GroomBoard: Which Is Better for Your Grooming Business?

GroomBoard Team·· 3 min read

Why This Comparison Matters

PetExec and GroomBoard serve different primary markets. PetExec was built for full-service pet facilities, boarding, daycare, training, and grooming under one roof. GroomBoard was built specifically for grooming businesses: independent groomers and small grooming salons.

Choosing the wrong one means paying for features you'll never use, or missing features you need. Here's the honest breakdown.

Quick Summary

PetExecGroomBoard
Built primarily forFull-service pet facilities (daycare, boarding, grooming)Grooming salons and independent groomers
Starting priceNot published (~$105/mo per directories)$19/mo (Solo), $39/mo (Salon)
Setup time1 to 3 days (complex onboarding)Under 1 hour (guided wizard)
Free trialYes (limited demo)7 days free, no credit card
SMS remindersYes (plan-dependent)Yes (included)
Online bookingYesYes
Mobile appYesMobile-responsive web app
Best forMulti-service pet facilitiesGrooming-only businesses

Feature-by-Feature Comparison

Scheduling and Calendar

FeaturePetExecGroomBoard
Appointment calendarYesYes
Multi-groomer schedulingYesYes (Salon plan)
Online booking pageYesYes (custom URL)
Boarding/daycare schedulingYes (core feature)No (grooming-only)
Recurring appointmentsYesIn development
Waitlist managementYesManual

Client and Pet Management

FeaturePetExecGroomBoard
Client profilesYesYes
Pet profiles with historyYesYes
Vaccination trackingYes (required for boarding)Manual notes in pet profile
Photo storageYesPlanned feature
Service history per petYesYes
Client portal (self-service)YesBooking page only

Communications

FeaturePetExecGroomBoard
Automated SMS remindersYesYes (included)
Email confirmationsYesVia booking confirmation
SMS marketing/bulk messagesYesNot included
Two-way SMSYesNo

Payments

FeaturePetExecGroomBoard
Credit card processingYes (own processor)Yes (Stripe)
Online depositsYesVia Stripe checkout
InvoicingYesBasic
Payroll/commission trackingYesVia reports (manual)

Pricing Comparison

PlanPetExecGroomBoard
Solo / entry-levelNot published (~$105/mo per directories)$19/mo
Small team (2 to 5 groomers)Not published, quote required$39/mo
Enterprise / multi-locationCustom pricingContact us
Free trialLimited demo7 days free, no card
SMS included?Plan-dependentYes, always included

PetExec pricing is approximate based on publicly available information and may vary. Verify directly at petexec.com.

Who Should Choose PetExec

  • You run a full-service pet facility with grooming as one of several services
  • You need boarding and daycare management integrated with grooming scheduling
  • You need vaccination tracking enforced at booking (common for boarding facilities)
  • You have a dedicated staff member to manage the software setup and training

Who Should Choose GroomBoard

  • You are a solo groomer or run a grooming-only salon
  • You want to be live and taking online bookings within hours, not days
  • You want SMS reminders included without extra fees
  • You want the most affordable professional software on the market
  • You don't need boarding, daycare, or training management

Migrating from PetExec to GroomBoard

Switching is straightforward:

  1. Export your client and pet data from PetExec (CSV export is available)
  2. Sign up for GroomBoard: the 7-day trial gives you time to set up without pressure
  3. Complete the onboarding wizard (takes 15 to 20 minutes)
  4. Import your client list manually or reach out to us for help with data migration
  5. Share your new booking page link with clients

For more software comparisons, see our PetExec comparison page, Gingr comparison, MoeGo comparison, and our top 5 grooming software roundup.

PetExec sits at the facility-management end of the market. For the lighter-weight options, see our grooming software hub, or read the Groomsoft pricing and features guide.

Frequently Asked Questions

What is PetExec?

PetExec is a web-based pet business management platform that serves dog daycares, boarding facilities, training centers, and grooming salons. It's a broad platform built for full-service pet facilities rather than grooming-first businesses.

How does PetExec pricing compare to GroomBoard?

PetExec does not publish pricing on its website, so the only way to get a firm number is to contact their sales team. Software directories list a starting price of around $105/month, which should be treated as indicative rather than quoted. GroomBoard publishes its rates openly: $19/mo for solo groomers and $39/mo for salons up to 5 groomers, SMS included.

Is PetExec good for solo groomers?

PetExec works for solo groomers but is over-engineered for a one-person operation. You'll pay for daycare, boarding, and training features you'll never use. GroomBoard is purpose-built for groomers and more affordable at $19/mo.

Does PetExec have SMS reminders?

Yes, PetExec includes client communication features. SMS capabilities vary by plan and may have additional messaging fees depending on volume.

Which is easier to set up, PetExec or GroomBoard?

GroomBoard is significantly simpler to set up, most users are live within a day including their booking page, services, and availability. PetExec has a longer learning curve due to its broader feature set designed for multi-service pet facilities.

Compare grooming software alternatives

See how GroomBoard stacks up against the most-used grooming platforms.

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