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How to Price Grooming Add On Services

GroomBoard Team·· 4 min read

Why Add ons Are Your Highest Margin Revenue

Your base groom price covers your overhead, labor, and supplies. Once a dog is already on the table, most add on services take 5 to 15 extra minutes and cost you $1 to $5 in supplies. That's a 90%+ margin, far better than the base service.

A salon doing 8 grooms a day at $75 average earns $600/day. If 4 of those grooms include a $20 add on, that's $80 extra, $1,600/month in near pure margin revenue. For the base pricing framework, see our dog grooming price list template.

Add On Services Pricing Table (20+ Services)

Add On ServiceTime AddedSupply CostSuggested PriceMargin
Teeth brushing5 min$0.50$10 to $2095%+
Nail grinding (Dremel)10 min$0.25$10 to $2095%+
Blueberry facial5 min$1$10 to $2090%+
Conditioning treatment10 min$2 to $4$15 to $3085%+
Deshedding treatment20 to 40 min$3 to $5$20 to $4580%+
Ear cleaning5 min$0.50$10 to $1595%+
Ear plucking5 to 10 min$0.25$8 to $1595%+
Flea/tick treatment (shampoo)5 min extra$3 to $6$15 to $2575%+
Medicated shampoo5 min$2 to $4$10 to $2080%+
Finishing/cologne spray2 min$0.25$5 to $1095%+
Bandana or bow2 min$0.50 to $2$5 to $885%+
Paw balm application3 min$0.50$8 to $1595%+
Skunk treatment30 to 60 min$5 to $10$40 to $8080%+
Anal gland expression5 to 10 min$0.25$15 to $2595%+
Dematting (minor)15 to 30 min$0.50$15 to $3590%+
Dematting (severe)30 to 60 min$1$35 to $7590%+
Nail polish (dogs)10 min$2$10 to $2085%+
Eye stain cleaning5 min$1$8 to $1590%+
Hot oil treatment10 to 15 min$2 to $3$15 to $2585%+
Shed X deshedding spray5 min$1 to $2$8 to $1585%+
Puppy intro groom30 min$2$25 to $4590%+

Bundle Strategies

Bundles increase average ticket size by making the decision easier. Instead of asking "would you like A, B, and C?", you offer "the Spa Package." Here are proven bundles:

Bundle NameIncluded ServicesSuggested Pricevs. à la carte
Puppy PamperBath + teeth brushing + bandana + blueberry facial$25 to $35 add onSave $5 to $10 vs. individual
Spa TreatmentConditioning treatment + paw balm + cologne$25 to $35 add onSave $5 vs. individual
Shed BusterDeshedding treatment + finishing spray + bandana$30 to $45 add onSave $5 to $8 vs. individual
Senior Dog CareGentle bath + paw balm + conditioning + nail grinding$35 to $50 add onSave $5 to $10 vs. individual
Fresh StartTeeth brushing + ear cleaning + anal glands$30 to $45 add onSave $5 vs. individual

Upselling Scripts That Work

The key to effective upselling is making it feel like a care recommendation, not a sales pitch. Always tie it to something you genuinely observed:

At drop off:

"I noticed [Dog] has some buildup near the tear ducts, do you want me to do an eye stain treatment today? It's just $10 and makes a big difference in how clean the face looks."

At checkout:

"[Dog] did great today! I did notice some tartar on the back teeth, would you like to add a teeth brushing for $15 next time? It's the easiest way to extend the time between vet cleanings."

Seasonal upsells:

"Spring shedding season is here. I can do a full deshedding treatment today for $25. It takes about 30 minutes extra but you'll thank me for the next 4 weeks."

How Add ons Impact Your Annual Revenue

Appointments/Week% with Add onsAvg Add On ValueExtra Revenue/Year
3020%$20$6,240
3040%$25$15,600
5030%$25$19,500
5050%$30$39,000

Even a conservative 20 to 30% add on rate at modest prices adds $6,000 to $20,000 in annual revenue with no increase in client count. Use our pricing calculator and profit audit tool to see the impact on your specific salon.

Pricing Tips

  • Price to time, not just cost: If an add on takes 15 extra minutes and your effective hourly rate is $60, charge at least $15 for it.
  • Don't discount everything: Bundles get a small discount; individual add ons do not. Discounting individual items trains clients to expect it.
  • Review prices annually: Supply costs go up. If your deshedding shampoo doubled in price, adjust your service price accordingly.
  • Charge for dematting, always: Dematting is skilled, time consuming work. Never include it in a base groom. Quote it separately and charge accordingly.

For a complete look at how to get more clients to fill those add on opportunities, see our guide to growing your grooming clientele.

Frequently Asked Questions

What is the most popular grooming add on service?

Teeth brushing, nail grinding (Dremel), and deshedding treatments are consistently the highest demand add ons. Blueberry facials and conditioning treatments are popular in premium salons. Nail grinding is especially valuable because it's time efficient and clients who try it almost always rebook it.

How much should I charge for add on services?

Add ons should be priced to reflect actual time cost plus a healthy margin. Teeth brushing (5 min) can command $10 to $20. Deshedding treatment (adds 30 min) warrants $20 to $45. Nail grinding (10 min extra) is typically $10 to $20 on top of a regular nail trim.

Should I bundle add ons into packages?

Yes, bundling increases average ticket size and simplifies client decision making. A "Spa Package" that includes teeth brushing + blueberry facial + conditioning spray for $35 is easier to sell than listing each item separately. Bundles also feel like a deal even when the margin is strong.

How do I upsell add ons without being pushy?

Frame add ons as care recommendations, not sales pitches. "I noticed [Dog]'s teeth have some buildup, would you like me to add a teeth brushing today? It's just $15 and takes 5 minutes." This approach works because it's genuinely helpful and time bounded.

What add ons have the best profit margin?

Finishing sprays and perfume (2 minute application, $5 to $10 add on, very low cost of goods), nail grinding instead of clipping ($10 to $20 extra for 5 to 10 minutes), and blueberry facials ($10 to $20 for a $1 to $2 product). Conditioning treatments and deshedding have slightly higher supply costs but still excellent margins.

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