Do dog groomers need a website?
Updated
Most dog groomers do not need a traditional separate website. What they actually need is a bookable, mobile friendly page that shows services and hours, ranks for their business name, and takes appointments, which a booking page provides. GroomBoard gives you a public booking page that doubles as your web presence, so clients can find you and book without you building or paying for a separate site.
A classic brochure website, home, about, gallery, contact, looks professional but does little for a grooming business, because it cannot take a booking. Clients increasingly want to book the way they shop: on their phone, after hours, without a phone call. A static website sends them to voicemail; a booking page captures the appointment.
That is why a booking page beats a brochure site for most groomers. GroomBoard gives you a page at groomboard.com/book/your slug that shows your services, prices, and availability, is indexed so it can rank for your business name, and takes the booking plus payment directly. Many home based and solo groomers use it as their only online presence, linked from Google Business Profile, Instagram, and Nextdoor.
If you want a fully branded custom domain later, you can add one, but it is not a prerequisite to getting booked. Start with the booking page, get clients reserving online, and add a marketing site only if and when you have a reason to. See the home based and solo guides below.
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Online booking page, SMS reminders, client and pet profiles, and Stripe payments, all in one place. No credit card required to start.
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Related questions
Is a booking page enough instead of a website?
Will a booking page show up on Google?
Can I use my own domain?
More answers
How much does pet grooming software cost?
Dog grooming software costs between $9 and $239 per month in 2026. Groomer specific tools: GroomBoard $9 to $39 per month with 100 to 600 texts included, Groomsoft $29.95 to $39.90 with 100 free texts then prepaid packs, MoeGo $49 to $239 per van or location with texts capped by tier. Facility platforms such as Gingr run $109 to $179 plus setup fees. The monthly total is usually higher than the sticker price once text packs and setup fees are added.
Does dog grooming software work with Square?
Some grooming software integrates with Square and GroomBoard does not. GroomBoard has no Square connection: it does not read Square transactions, push appointments into Square, or settle payments through a Square account. Most groomers who use both keep Square at the counter for card payments and run bookings, pet records, and reminder texts in GroomBoard. Square Appointments on its own is $0, $49, or $149 per location per month and has no pet profiles.
Is there free dog grooming software?
Yes. As of October 2026, ShakeYourTail, Tuft, Doxford and Square Appointments each have a free plan that never expires, and Koalendar works as a free generic scheduler. Every one of them drops SMS reminders or caps your client list, and two tools that show up in "free grooming software" lists, GrooMore and Cuddles, only offer a trial. GroomBoard is not free: Starter is $9 a month with 100 texts included, after a 7 day trial with no card.
What software do dog groomers use?
Dog groomers use grooming specific business software to handle online booking, calendar scheduling, client and pet records, and automated SMS reminders. Common options include GroomBoard, MoeGo, Gingr, DaySmart Pet, and Groomsoft, and independent or mobile groomers often choose a lighter, flat priced tool like GroomBoard from $9/month.