Nom Nom Dog Food Review (2026): Cost, Recipes and Who It Is For
GroomBoard earns a commission if you sign up through links on this page. That costs you nothing extra and does not change which brands we recommend.
Nom Nom sits in the same category as the two big fresh food names, at broadly the same price, with one thing it consistently does differently: the recipes are short. Where a lot of pet food ingredient lists run to a paragraph, Nom Nom's read like a recipe you could cook.
That is the whole case for it, and it is a better case than it sounds.
What it costs
In other words, the same money as The Farmer's Dog and Ollie. Nobody in this category is competing on price, which is genuinely useful information: it means you can choose on fit and ignore the invoice comparison.
Why short recipes matter
When a dog does not tolerate something, the practical problem is identifying what. A food with eight ingredients gives you eight suspects. A food with a long list of proteins, meals, oils and additives gives you dozens, and most owners never isolate it. Simple recipes are an elimination tool as much as a nutrition choice.
This is a practical advantage, not a therapeutic one. A dog with an ongoing digestive problem needs a vet, and a prescription diet if one is indicated. What a simple fresh recipe offers is a cleaner starting point.
Best fresh option when digestion is the problem you are solving
Nom Nom
Short, recognisable ingredient lists and tight portioning, at a price in line with the rest of the fresh category. If you have been trying to work out what your dog does not agree with, starting from a simple recipe is worth more than another protein swap inside a complicated one.
See current pricing at Nom Nom →Where it is not the answer
- You are shopping on price. It costs what the category costs. The cheaper route is a half fresh plan or a fresh topper over kibble.
- No freezer space. Same constraint as every fresh brand. Spot & Tango UnKibble is the shelf stable alternative worth comparing.
- A big dog on a tight budget. $250 to $360 a month for food is a real commitment. Half fresh from Ollie is the honest recommendation there.
- A diagnosed condition. Prescription diets exist for reasons no subscription replaces.
The verdict
Nom Nom is a good fresh food that does not try to out scale its competitors, and the reason to pick it is the ingredient list rather than the price or the brand. If your dog eats anything and thrives, any of these brands will do and you should choose on freezer space and plan flexibility. If you have spent a year working out what upsets your dog, start here.
Full category pricing is in our fresh dog food cost comparison, and the two biggest brands are compared directly in The Farmer's Dog vs Ollie.
Prices compiled August 2026 from published figures and current price guides. Plans are quoted per dog, so treat these as brackets rather than a quote. This is a research based review of plans, pricing and recipes rather than a feeding trial.